![]() Remember all those social media food posts we alluded to above? It goes to show that people love to share their culinary masterpieces – whether home-cooked, eaten out, or ordered in – and get tips and commentary from others with similar tastes. Building Communities Through Aspirational and Inspirational User-Generated Content (UGC) Here’s a sampling of effective, customer-satisfying food content marketing strategy tactics, straight from today’s top brands. Like chefs, good content marketers with a keen understanding of their customers’ tastes can develop a focused menu of content offerings (across platforms), sprinkle in the key ingredients ( video, dynamic apps, cause marketing), and experiment with new digital flavors (chatbots, IoT technology) as they become trendy. 58% of millennials eat out at least once a week.73% are willing to pay more for sustainable brands.Millennials want to know more about how their food is produced and want to “see the story behind the scenes” (81% and 80%, respectively).Support alternative food distribution via meal delivery and meal services.Gravitate to healthy, natural foods and cultural flavors.millennials (ages 18 to 35) revealed that they: CBD Marketing’s analysis of 12.5 million social media posts by U.S. So how can you figure out which types of food-related content will resonate in a very crowded space? One strategy is to focus on food and restaurant trends, especially among the biggest digital content consumers: millennials. Your social feeds probably consist of lots of food photos – are we right?.“How To Cook That” was a top 10 search phrase on YouTube.BuzzFeed’s Tasty has more than 100 million Facebook followers.Yet, consumers are hungry for food content. Still, other food companies opt for one-off promotions instead of creating an ongoing, consistent content strategy. Or, they fail to maximize that content by promoting it consistently on social media and other marketing distribution channels. Some that do try to get away with reheating stale content that isn’t so fresh. Although most food brands are producing creative content, many lack a content hub. You have to be able to cook the dishes correctly, plate them attractively, serve eager customers, and then make sure they actually enjoy your food, come back for more, and tell all their friends about their fantastic experience.įood content marketers have, in many cases, fallen short. It’s an important start, but the execution is what matters. Developing a content marketing strategy is kind of like creating an appealing menu.
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